Emma Chiu

Emma Chiu is the Global Director of VML Intelligence, the agency's in-house futures and innovation think-tank. Her mission is to understand how the world is and is not changing to best advise organizations on how to transform for the future. Emma has helped lead the creation of future-focused trend including VML’s hotly anticipated The Future 100, an essential trend almanac offering a snapshot of the most compelling trends to keep on the radar. Her in-depth thought-leadership studies have gained global coverage in the likes of The New York Times, Vogue and Washington Post, and have established VML Intelligence as an integral strategic foresight unit within the WPP network. But beyond analyzing trends, Emma helps make the future a reality. She consults with clients to build long-term strategies based on qualitative and quantitative insight that incorporates cultural and behavioral change, sector innovation and zeitgeist shifts for some of the most influential companies around the world