Eph Cruz
Director, Creative Technology, Comcast
Eph Cruz is listed as Director, Creative Technology, Comcast. B2DB records 2 sessions at 1 conference in 2026, most recently Adobe MAX 2026 (November 2026).
Compiled from published conference agendas; not yet confirmed by Eph. Is this you? Claim this profile.
About
Ephraim "Eph" Cruz is Director of Creative Technology at Comcast, where he leads the company's push to make AI a working part of the creative process, not a demo, not a deck, but production infrastructure. In 2020, he was one of the first employees at Xfinity Creative, Comcast's in-house creative agency, and has been building some of the most advanced AI content supply chain work in the Fortune 50 space, spanning agentic pipelines, automated variant generation, and role-based creative operating systems. Eph sat on four Adobe customer advisory boards - GenStudio, Creative Cloud, Workfront, and Content Supply Chain, and was part of the team that was named a launch partner for Adobe Brand Intelligence. His central thesis, "taste as evolving infrastructure," argues that the future of enterprise creativity isn't about generating more content, but about encoding creative judgment into the systems that produce it. Before Comcast, Eph held creative leadership roles at UM Wo