Esther Paul

Esther Paul is the Founder of TAD Beauty Africa, a media, commerce and experiences platform making African beauty easier to discover, experience and shop. Through storytelling, community and curated experiences, TAD connects consumers with African beauty brands while creating greater visibility and access across the beauty ecosystem. With a background in marketing communications and brand strategy, Esther has worked across brand building, content, partnerships, events and community development. Her work sits at the intersection of beauty, culture, media and commerce, with a particular interest in how African brands can build stronger narratives, access new markets and create meaningful consumer experiences. Through TAD Beauty Africa, she is building an ecosystem that helps great African beauty brands become more visible, understood and accessible, both on the continent and globally.