Forest Key

Forest Key is Vice President of Agentic AI for Creativity & Firefly at Adobe, where he leads the product vision for agentic-powered experiences across Adobe's creative tools. His work sits at the intersection of AI, design, and the everyday craft of making things — reimagining how creators and professionals get work done when intelligent agents become collaborators rather than features. A four-time founder, Forest has spent his career building tools for designers and developers. He was CEO of Pixvana, a pioneer in immersive XR and VR video, and earlier founded Buuteeq, a hospitality SaaS company. Before that, he led product management at Microsoft across the Windows platform and creative tools, and helped shape rich-media platforms including Adobe Flash and Microsoft Silverlight. Forest began his career as a visual effects artist and editor at Industrial Light & Magic, contributing to feature films before moving into software. He holds a degree in film from UCLA, and brings a r