Graham Donoghue

Graham Donoghue is Group Chief Executive Officer of Forge Holiday Group, which brings together Sykes Cottages, Forest Holidays, UKCaravans4Hire and Bachcare. He has led Sykes Cottages as CEO since 2016, driving its transformation into one of the UK's fastest-growing holiday letting groups. He is also Chairperson of the Short Term Accommodation Association, where he has served on the board since 2021 and influences UK sector policy. Graham has more than 25 years of experience building and scaling digital businesses across financial services and travel in the UK and Europe. He spent eight years at MoneySuperMarket.com, rising from Managing Director to Chief Product Officer and serving as an Executive Director on the board of the FTSE 250 company, where he helped build a £1.8 billion digital business. He held senior digital roles at TUI, driving the group's shift from classic tour operator to digital leader. His expertise spans product innovation, technology, mergers and acquisitions, P&a