Greg Betty

Greg Betty is the owner and driving force behind Growth Potential, a Sydney-based business coaching and advisory firm that specialises in working one-on-one with owners of small to mid-sized businesses. With over 18,000 hours of hands-on experience across a wide range of industries, Greg helps leaders unlock strategic growth, boost profitability, and get exit-ready… all with clarity and confidence. Over the past 14 years, Greg and his team have worked closely with a few hundred business owners, many of whom continue to work with him for 10+ years, a very rare feat in coaching, and a testament to the long-term value he delivers. Known for his relaxed, empathetic, down-to-earth style and deeply practical insights, Greg combines strategic thinking with real-world business know-how & results. He and his team specialise in helping owners who feel stuck, shift into sustainable, scalable growth.