Helen Coetzee

Helen Coetzee is Founder & CEO of MPG (Marketing Pro Group), a London-based B2B marketing consultancy and agency specialising in growing conferences and exhibitions worldwide. With over 25 years' experience in B2B specialised media and events - including senior roles at Informa and Ascential before launching MPG in 2014 - Helen is a recognised authority on turning marketing operations into a revenue engine. She helps event founders, event organisers, business leaders and marketing teams align tech, data and campaign strategy to drive attendee, sponsor and exhibitor growth, with a particular focus on the operational infrastructure - tech, data and automation - that underpins scalable, measurable revenue growth. A trusted advisor to global media, publishing and events brands, Helen brings a strategic, RevOps-led lens to B2B marketing that connects marketing performance directly to business outcomes.