Helen Crooks

Helen is the Champion for the Data Integration and Blueprint initiatives. She has 30 years experience setting data strategy and creating data insight solutions (data warehouses, CRM, customer loyalty systems) across a range of markets including FMCG / Retail, Telecoms, Publishing, Travel and Financial Services. Helen was the Chief Architect and Technical Director for Dunnhumby, the loyalty service provider for Tesco clubcards, when the company started. Helen was responsible for delivering all of the data solutions for this Global loyalty company, and has subsequently enabled several major European organisations to effectively manage and utilise their customer data. Helen started at Lloyd’s in August 2015 and also leads its Data Strategy.