Jad Ayoub

Jad Ayoub is a Principal at Kearney, a passionate pilot, and a transport and logistics adviser with more than 11 years of professional experience across the Middle East, spanning air, sea, road and rail. He advises public- and private-sector clients on strategy, growth, operating-model transformation and performance improvement. His work combines a strategic view of changing trade patterns, customer expectations and market dynamics with a practical understanding of how operators can strengthen commercial propositions, improve operations and build the capabilities required to scale. In “Reinventing Freight: The Business Models and Technologies Shaping the Next Logistics Era,” Jad will examine how AI, automation, digital freight platforms and data-enabled orchestration are changing where and how value is created. A key question is not simply which technologies will win, but which business models can translate into reliable services, higher asset utilization and stronger customer economic