James Petter
Business Leader, Microsoft
James Petter is listed as Business Leader, Microsoft. James is scheduled to speak at Microsoft Ignite 2026 on 18 November 2026.
Compiled from published conference agendas; not yet confirmed by James. Is this you? Claim this profile.
About
James is Corporate Vice President for EMEA SME&C at Microsoft, where he leads the company's small, medium and corporate business across Europe, the Middle East and Africa. He brings more than 25 years of experience scaling international enterprise technology businesses, spanning storage, data infrastructure and cloud data platforms. Before Microsoft, James was SVP EMEA at Snowflake. Earlier, at Pure Storage, he helped scale international revenue across EMEA, APAC and LATAM, having previously held roles at EMC. He began his career as a British Army officer in the Royal Green Jackets from 1992 to 1998, including nearly three years of service in Northern Ireland.
Upcoming
Microsoft Ignite 2026 17 November 2026 – 20 November 2026
- EMEA Leadership Live: Accelerating Partner Impact for SME&C Customers Speaker · 18 November 2026
Spoke alongside
People who have shared a session with James at events on B2DB.
- Bart van der Knaap VP EMEA Channel · Microsoft 1 shared session
- Brendan Murphy Sr Director Partner GTM - EMEA · Microsoft 1 shared session
Others from Microsoft
- Christian Sarafidis Chief Executive EMEA Financial Services 13 sessions
- Tyler Pichach Global Head of AI Strategy and GTM for Payments and Banking 12 sessions
- Justin Garrett Principal Program Manager Lead, DevRel, Azure Experiences & Ecosystems, Cloud + AI Engineering 10 sessions
- Karuana Gatimu Director, Scale Experience Group 10 sessions
- Heather Cook Principal PM Manager, Microsoft 365 Customer Advocacy Group 9 sessions
- Nitya Narasimhan Senior Cloud Advocate (AI) 9 sessions
- Brad Smith Vice Chair and President 8 sessions
- Lee Stott Principal Cloud Advocate - Core AI 8 sessions
- Lorena Mora Senior Product Manager | Microsoft Intune & Windows 8 sessions
- Sonia Cuff Cloud Advocate Lead - Cloud Native & Linux Advocacy 8 sessions
- Bethany Jepchumba Developer Relations 7 sessions
- Paolo Pialorsi Senior Developer Advocate 7 sessions