Janine Weiz-Bühler

Janine Weiz-Bühler has served as the CEO of FREITAG since 2025, navigating the company following a decade of holacratic governance. Originally from Germany, she holds a degree in economics and brings extensive experience from the Austrian and Swiss textile industries, where she has successfully led both creative and commercial divisions. Her dedication to circularity and Cradle to Cradle product development earned her the Swiss Ethics Award and numerous other accolades. Today, Janine provides strategic leadership for FREITAG, a pioneer in upcycling since 1993, with a focused mission to transform the brand into a leading circular design house through visionary leadership. “Our philosophy is rooted in cyclical thinking and action. At FREITAG we don't just manufacture products, we recontextualize discarded materials by giving them a new purpose. Our journey, which began with upcycling truck tarpaulins, continues to inspire our commitment to resource efficiency. Our primary objective is to