Jayanth Narasimha

Jayanth Narasimha is a human-insight leader, research practitioner and co-founder of Bioscope Research, with more than 18 years of experience at Kantar, Nielsen, BSW, MetrixLab, helping organisations understand people beyond the dashboard. He has led complex, multi-market programmes across Asia, the Middle East, Africa and Europe, connecting culture, behaviour and context to sharper commercial decisions. His work in automotive and mobility spans immersive consumer research, vehicle and product clinics, ethnography, customer journeys, innovation, brand strategy, and the exploration of conscious and subconscious decision-making. At Bioscope, Jayanth leads a global research operations network spanning more than 60 countries, giving brands access to hard-to-reach audiences, real-world observation and the operational capabilities required for ambitious research. Jayanth challenges easy answers, synthetic certainty and research detached from reality. He is particularly interested in how elec