Jayne MacDougall

Jayne MacDougall is the Executive Director of the Phuket Hotels Association, a non-profit collective of more than 110 member hotels united by a shared commitment to environmental sustainability, community empowerment, and positioning Phuket as a world-class destination. Appointed in 2023, Jayne brings over two decades of experience spanning hospitality operations, sustainability strategy, health and safety, and risk management. Known for turning ideas into action, she is passionate about building collaboration across the industry, strengthening standards, and creating initiatives that deliver real impact — for hotels, for local communities, and for the future of tourism in Phuket.