John Cafarelli

When it comes to the beauty industry, John Cafarelli is mix of creator, innovator, and commercial strategist. His experience ranges from serving as a financial advisor, helping well-known brands understand and secure the resources they need to grow, to creating iconic culture in online publishing (ask him about “Break the Internet”). He’s also the Founder of multi-award-winning skincare brand, Ernest Supplies, and, as Co-Founder + President, has overseen the commercialization of BeautyMatter to become a premier resource of news, insights and connections for executives in the beauty and wellness industries. With a keen interest in the nuts-and-bolts side of the media and consumer industries, he has advised on, written and spoken about things like the rise of community media, consumer investing, retail, distribution strategies, markets, operations, entrepreneurship and finance. As the creator of the multi-award-winning skincare brand, Ernest Supplies, Cafarelli was a pioneer of the clean