John Saad

John Saad, CLU, ChFC, CLF, is Founder & Chief Executive of Big Ridge Consulting and author of How to Unleash Reflection as a Superpower. With 35+ years in insurance distribution, John has led through growth, transformation, and disruption. During 19 years at National Life Group, he contributed to weighted life sales growth from $45 million to $640 million as the company rose from a top-70 to a top-7 life insurance carrier. Today, he advises leaders on distribution strategy, leadership development, organizational readiness, and the practical impact of AI, helping organizations turn experience into better decisions, stronger execution, and sustainable growth.