Jon Monk

Jon Monk is Head of Performance at ASP, the event website platform. He has spent 13 years in search and now focuses on a question most organisers have never asked: what do ChatGPT, Gemini and Perplexity actually say about their event? Jon tests what AI tells buyers about real events, from dates and venues to whether a show is worth exhibiting at. He measures how often events are mentioned, missed or replaced by a competitor, then turns those findings into practical fixes that organisers can make with content they already have. An engineer by training, with a first-class degree in Environmental Engineering, Jon brings a test first approach to a field full of guesswork. Since joining ASP in 2022, he has helped organisers move from one off website launches to continuous improvement across search, AI visibility and conversion.