Josephine Heng Chan

Request permission from owner E47 Raised in Shanghai in an international Taiwanese business family and educated there, I developed an early passion for beauty and the values it conveys. I earned a BA in Political Science from UCLA and an MPhil in Management from Cambridge University in the UK. Returning to Shanghai in 2021, I founded EUFOREAL—“you for real”—a clean beauty brand built on my core values, helping consumers appreciate beauty’s multifaceted nature and its wellness benefits, achieved by optimizing oneself from within. Euforeal launched its hero Cosmoprof Asia Winner product in 2025—The Tinted Repair Cream.