Josh Rosenthal

Josh Rosenthal is the Founder of Borderlands Trail Running, a media company covering the people, businesses, and culture shaping the sport, and The Outrider Office of Strategy, where he works with brands and retailers on growth, marketing, and business strategy. A lifelong entrepreneur, Josh has built and operated businesses across hospitality, retail, media, and consumer products. His work has included opening and operating 13 restaurants, raising more than $20 million in capital, and advising businesses on strategy and growth. Today, his work puts him in regular conversation with independent running retailers, brand leaders, and industry operators across the country, giving him a firsthand view of the challenges and opportunities facing specialty retail. He’s also been a trail and ultrarunner for more than a decade, bringing both an operator’s perspective and a participant’s investment in the future of the sport.