Julia Bissani

Julia Bissani is a Brand Manager at United Diesel, part of Al Rostamani Group, where she is responsible for a growing portfolio of electric commercial vehicle solutions in the UAE. She brings 12 years of experience in the commercial vehicle industry, including a decade dedicated to the bus sector, where she also gained experience with electric mobility. Her background combines technical product knowledge with a practical understanding of fleet operations, customer requirements and the commercial realities of introducing new vehicle technologies. Julia is particularly passionate about understanding how vehicles and their technologies work, how they perform in real-world operating conditions, and how they can deliver measurable improvements in efficiency, cost, reliability and fleet performance. In her current role, she works closely with customers to assess their operational needs and identify solutions that are both technically suitable and commercially viable. Her goal is to help shif