Julia Challicom

Julia Challicom is a Director at Deloitte Digital, where she leads Customer Strategy and Design for Financial Services. She works for banks, insurance companies and wealth management firms to design new propositions and transform customer journeys. More recently, Julia has been focused on customer journey management—helping organisations connect research, design and delivery as the industry shifts toward truly customer-led products and services enabled by AI. She specialises in turning insight into action, ensuring organisations build the right things that will deliver sustainable competitive advantage and good customer outcomes. Julia is a strong advocate for responsible and inclusive design, championing approaches that ensure every customer is considered—not just the most profitable.