Julie Frappier

Julie is a health economist with over 30 years of Canadian and international experience in value-based healthcare, pharmacoeconomics, real-world evidence, early health economic modelling, and innovative reimbursement strategies. Throughout her career, she has applied a collaborative, action-oriented approach, working with and for the 5Ps (patients – prescribers – policymakers – payers & producers) to transform evidence into decisions, implementation, and measurable impact. She is the founder and CEO of TOWWERS 4 Actions, Data 4 Actions, and creator of the peer-reviewed TOWWERS System. Her work aims to modernize how health innovations are assessed, covered, and reimbursed by enabling early discussions and alignment across the 5Ps through early health economic modelling and managing uncertainty through innovative agreements and fit-for-purpose data. As a speaker, Julie brings a practical, system-level perspective to healthcare transformation. Her work advances the Quintuple Aim: Pati