Justin Medcalf

Justin Medcalf is a proud dad of two and CEO of UNLESS Financial, where he helps people use their money to create a fairer, cleaner future. Inspired by his mum’s journey from Indonesia to Australia and shaped by humble beginnings, Justin believes finance is about more than just returns. It’s about values, relationships and leaving things better than we found them. With nearly 20 years of experience in responsible investment, ethical finance and innovation, Justin has worked at Ethinvest, co-founded the Ethical Advisers’ Co-op, led The Emerald Club and served on the board of the Responsible Investment Association Australasia. His insights have been featured in The Guardian and the Australian Financial Review, and he is a regular speaker on the role of finance in driving positive change. Most recently, Justin was named in Financial Standard’s 2026 FS Power50, recognising Australia’s 50 most influential financial advisers. Outside of work, Justin serves as a Non-Executive Director of Pare