Lara Balazs
Chief Marketing Officer, Adobe
Lara Balazs is listed as Chief Marketing Officer, Adobe. Lara spoke at Adobe MAX 2026 in November 2026 (speaker, “Short Films, Big Stories: A Screening and Filmmaker Conversation”).
Compiled from published conference agendas; not yet confirmed by Lara. Is this you? Claim this profile.
About
Executive Vice President, Global Marketing. She is responsible for Adobe's global marketing and communications, delivering profitable business growth and building Adobe's renowned brand in an era of AI. Prior to joining Adobe, she served as Chief Marketing Officer and General Manager, Strategic Partner Group of Intuit, Inc., the leading AI-driven global financial technology platform. She was responsible for marketing and communications across Intuit's brands and building the company's reputation. Lara also served as general manager of Intuit's ProTax group. Lara has a proven track record of building world-class businesses and brands at companies such as Amazon, Visa and Nike where she held marketing leadership positions before joining Intuit. At Amazon, she led Worldwide Prime and Amazon North America Consumer Marketing, driving growth of the Prime membership program globally as well as the North America consumer business. Before Amazon, she held a variety of executive roles at Visa in