Lata Ghosh

Lata Ghosh is GDS Market Manager at SiteMinder, the world's leading hotel commerce platform. With over nine years of deep expertise in global distribution strategy, Lata works hands-on with hotels around the world to help them succeed in the corporate travel market — building strong corporate portfolios, navigating TMC and consortia ecosystems, and staying ahead of the trends and requirements shaping how travel buyers source and book accommodation. Across a portfolio spanning 3,000+ hotel partners, Lata guides independent properties and hotel groups alike through the nuances of GDS optimisation, rate strategy, and corporate account development. She is a regular voice at industry events including GBTA and FACTS Conference, where she has moderated panels on hotel sourcing and distribution. Her webinar programs have delivered measurable, documented revenue growth for hotel partners across multiple global markets.