Lisa Hsieh
Senior Director, Marketing Modernization, CIBC
Lisa Hsieh is listed as Senior Director, Marketing Modernization, CIBC. Lisa spoke at Adobe MAX 2026 in November 2026 (speaker, “Your Marketing Operating Model Is Holding You Back”).
Compiled from published conference agendas; not yet confirmed by Lisa. Is this you? Claim this profile.
About
Lisa Hsieh is a strategic and transformational marketing leader with deep expertise in data-driven personalization, digital growth, and marketing modernization. She is currently Vice President of Marketing Modernization, where she leads the transformation of marketing capabilities to deliver more personalized client experiences at scale, with a focus on automation, operational effectiveness, and long-term growth. Before joining CIBC, Lisa held a series of senior leadership roles at Rogers Communications, spanning digital analytics, marketing, growth, and brand strategy. Lisa is known for combining strategic vision with disciplined execution, and for turning complex challenges into clear, scalable solutions.