Louise Maynard

Louise is currently the research lead for the non-profit organisation, Women in Identity, where she is currently driving the organisation’s flagship research project to build a Global ID Code of Conduct that will drive inclusion in digital identity systems. Louise is head of data insights for GBG, focusing on unifying the identity, fraud and location intelligence business lines through a comprehensive and ambitious new data strategy. Her aim, in this newly created role, is to develop data insight driven products and services that sit at the intersection of the company’s main focus areas and drive greater value for customers. Louise has previously worked in highly analytical roles across both public and private sector. She co-founded the Corporate Innovation Forum in 2017, and is passionate about utilising data and technology to drive fairer outcomes for consumers, as well as helping businesses make better and more informed decisions.