Luke Heka

Luke Heka is the Founder of Selr AI, one of Australia’s leading AI automation firms. Based on the Gold Coast, Luke leads a team of more than 15 specialists who design and deploy AI assets that complete business-critical tasks, reduce operating costs, and enable companies to scale without extra headcount. With over five years dedicated to building automated businesses, Luke has overseen projects across every sector—from mining and real estate to professional services and coaching. His team has delivered automation systems for more than 400 businesses, What sets Luke apart is a proven record of not just building AI tools, but embedding automation into business strategy. By keeping business owners up to date with the latest technology, he ensures they stay competitive and scale with confidence in a rapidly changing market.