Maddie Basso

Maddie Basso brings deep expertise in sales strategy and programmatic innovation in Australia's programmatic advertising landscape as the Head of Yahoo DSP Australia. She is responsible for leading the commercial strategy and operations for Yahoo's DSP business, where she has been instrumental in forging major agency partnerships and solidifying Yahoo DSP's position as a market leader. Her impact is most evident in her leadership of the Afterpay Media Network launch - a first-of-its-kind commerce media network powered by Yahoo's DSP. With a career defined by building and scaling innovative ad solutions , Maddie previously held senior sales roles in both the UK and Australia. This includes her successful launch of Captify's first APAC office in Sydney. Beyond her commercial achievements, Maddie is known for her people-first leadership style . She is dedicated to fostering talent, empowering her teams, and building a collaborative culture that drives both individual and collective succes