Mel Ivory

Mel Ivory leads APAC Sales at Swoogo, the event platform built for event planners. Her path there started in travel in the 90s, learning how to move people, plan logistics, and make an itinerary work. That grounding has carried through almost three decades in event technology, turning complex sales cycles, implementations, and service into simple, repeatable growth stories. She's built and scaled sales teams across APAC, EMEA, and North America, for brands like Stova, Momentus Technologies, and EventBooking. She's watched the industry shift from paper itineraries to AI-driven personalisation, and believes the throughline hasn't changed: design meaningful experiences, remove friction from the journey, and help teams create bespoke, on-brand events that leave real impact.