Melodie van der Baan

Melodie van der Baan is the Co-Founder and CEO of Max Retail, a retail tech platform that converts past-season stock into cash. The company empowers retailers and brands to reinvest, restock, and refocus on growth — without extra work or staff. A former distributor and independent retailer herself, Melodie built Max Retail after experiencing firsthand the tension between protecting margins and keeping inventory moving. Today, Max Retail powers a network of thousands of retailers and brands, helping them convert aging inventory into cash while protecting brand value and reducing retail waste. When Melodie isn’t talking shop, she’s reading, journaling and spending time with her husband Jan and children Maris and Jet in South Florida.