Mitesh Mathur

Mitesh Mathur serves as Regional Brand Manager at ASIMCO Global, bringing over a decade of experience in the global automotive aftermarket and extensive exposure across more than 35 markets. Throughout his career with ASIMCO Global, Mitesh has developed strong expertise in brand protection, anti-counterfeiting strategies, and multi-market brand development. He currently plays a key role in driving ASIMCO’s brand protection initiatives across more than 20 countries in the Middle East, Africa, the CIS, Southeast Asia, and Latin America. His work focuses on protecting product authenticity and brand integrity across diverse and complex markets. He is actively involved in developing and implementing anti-counterfeiting frameworks that combine market intelligence, digital brand monitoring, trade education, and on-ground enforcement activities. Working closely with legal teams, investigative agencies, distributors, and regional networks, Mitesh supports the identification and monitoring of co