Nadia Hdairis

Nadia Hdairis, Brand Director for Polestar at Al-Futtaim, is an international electric vehicle and premium automotive executive with 15 years of experience bridging global OEM strategy and regional distributor execution. Since August 2025, she has led the Polestar UAE business across sales, marketing, aftersales, customer experience and product portfolio management. In this role, Nadia has elevated the UAE to Polestar’s second-best-performing importer market globally, while expanding the brand’s premium retail footprint across the country. Her focus spans the full breadth of the brand’s operation, from commercial performance and customer experience to the strategic positioning of Polestar in one of the region’s most competitive premium EV markets. Prior to leading Polestar, Nadia spearheaded rapid market entries for BYD, Denza and Yangwang across the UAE and Saudi Arabia, establishing new-energy vehicle brands in two of the region’s most important automotive markets. With more than 15