Poonnapha (Sue) Tritanachart

I am the Cluster General Manager of ASAI Bangkok Chinatown and ASAI Bangkok Sathorn under Dusit International. Having built my career in hospitality, with experience spanning brand leadership and hotel operations, I bring both strategic and operational perspectives to driving business performance and developing people. My leadership approach is people-focused, grounded in the belief that happiness, trust and a positive workplace culture are essential to long-term success. I believe sustainable business performance comes from challenging conventional ways of working, empowering teams and finding smarter, simpler ways to operate. For me, creating a successful business and a workplace where people genuinely enjoy what they do should go hand in hand.