Prudence Lai

Prudence Lai is a Senior Consultant at Euromonitor International, based in Hong Kong. She specialises in beauty and personal care research, with particular expertise in how travel, tourism and loyalty shape consumer demand across Asia Pacific. She advises beauty brands, retailers and industry stakeholders on consumer trends, market opportunities and growth strategies, and represents Euromonitor International at key industry conferences. She is frequently quoted by international media, including the BBC, CNBC, Nikkei and the South China Morning Post, on beauty, consumer trends, tourism and loyalty.