Rachel Barger

Rachel Barger is Chief Operating Officer for SAP Asia Pacific Japan (APJ), responsible for the development and execution of go-to-market and growth strategies across all industries and portfolios in the region. She has a particular focus on driving customer adoption, partner and ecosystem development, inspiring digital transformation through pre-sales and industry value engineering engagement, and spearheading regional innovation efforts. With more than 15 years of experience in the software industry, Rachel has held a number of leadership roles managing high performing organizations and teams in enterprise sales, customer success, and professional services functions. She began her career with the Business Consulting practice at Arthur Andersen, where she identified her passion for helping organizations improve business outcomes through technology. She then spent more than 10 years at Ariba and continued her tenure with the SaaS company following its acquisition by SAP. Rachel joined L