RamaRao Gannavarapu

Global technology leader with more than 20 years of experience transforming how businesses use technology to engage customers and drive growth. As the leader of Commercial Technology at Columbia Sportswear, he oversees the technology ecosystem powering eCommerce, Retail, Omnichannel, MarTech, and Wholesale. Rama is focused on the future of intelligent and agentic commerce, bringing together AI, data, digital platforms, and modern engineering to create more connected and personalized customer experiences. He believes the next generation of commerce will be defined not simply by channels, but by the ability to meet customers intelligently wherever they choose to interact with a brand.