Raoul Monks

Raoul’s career has been defined by one question: why do good salespeople lose deals they should win? The answer is rarely price, product or brand. It is buyer confidence. At Flume, he has built this insight into a continuous sales performance system that helps revenue teams sell like their best people on every deal, with AI coaching in the flow of the work. He is a self-confessed geek about three things: how buyers make decisions; how behaviour really changes; and how to embed agentic AI into the workflow so good habits scale, not bad ones.