Rob O'Siochain

Rob joined TRO in 2019, having spent the previous 13 years planning and delivering global activations in sport. A graduate of IMG's revered golf division, in addition to launching new events, he has steered collaborative brand partnerships, working closely with leading sports rights holders including the R&A, Formula E, the DP World Tour and UEFA. Rob has extensive experience activating partnerships and event programmes for enterprise level brands including UPS, Canon, and SAP. At TRO, Rob is responsible for integrating the agency's experiential expertise within the wider marketing disciplines that sit across Omnicom's network, working with brands like BMW, PepsiCo, and Just Eat Takeaway. An active sports fan, Rob is currently undertaking a master's in leadership through the lens of sports and humanities at Loughborough University.