Rocky Yip

Rocky Yip is co-founder of Kith&Kin, the Hong Kong–based brand and design consultancy that has helped grow brands such as Bakehouse, Swire Properties, Loveramics, Panda Inn, and Little Bao. With a background in product design, he sees design as a vessel for solving problems, grounded in clarity, experience, and a user-first perspective. As a designer and creative director, Rocky has spent the past 15 years exploring the connection between creativity, culture, and human connection. From a two-person team to a studio delivering projects globally, Kith&Kin has evolved while staying rooted in its founding philosophy: People First, Design Follows. The studio works across sectors, partnering with businesses of different scales to build thoughtful, purposeful brands that resonate in the real world. " Connection and collaboration are, at their core, building relationships. Branding is no different. Finding emotional connection, earning trust, and shaping a genuine, considered iden