Sajed Sbeih

Sajed Sbeih is the Director of Customer Care and Aftersales for General Motors Africa & Middle East. In his role, Sajed will be responsible for leading all aspects of the Customer Care and Aftersales business, including vehicle servicing, customer service and support, wholesale parts, locally made batteries, supply chain logistics, and vehicle parts warehouse operations. Sajed’s extensive automotive experience spans over two decades across Africa, the Middle East, Europe and Australia. He was among the executive leadership team that spearheaded the re-entry of GM into the European market with his strong background in business planning, strategy, brand management, sales, marketing, product development, operations and market research. Prior to this, Sajed served as the Managing Director for AMEO Commercial Operations and General Manager for Strategy & Portfolio Planning in Africa and Middle East driving double-digit growth and profitability. He was among the leadership team that