B2DB — Who said what, where, and when

Salah Yamout

Chief Transformation Officer, Mohamed Yousuf Naghi Motors

Salah Yamout is listed as Chief Transformation Officer, Mohamed Yousuf Naghi Motors. Salah spoke at EV World Show 2026 in November 2026 (panellist, “Consumer Spotlight: Winning Trust in EV: Affordability, UX, lifestyle — how automakers, dealerships, and media can drive mainstream adoption”). Speaks mainly at Consumer Goods and Retail events.

Compiled from published conference agendas; not yet confirmed by Salah. Is this you? Claim this profile.

About

Salah Yamout is Chief Transformation Officer (Automotive) at MYNM, with more than 25 years of experience across the GCC and Europe. He has led premium and mainstream brands including Audi, Porsche, VW, Nissan, Infiniti, Ford, Renault and Lexus amog other brands. An independent thought leader and practitioner, Salah focuses on one question: how distributors and dealer groups measure and manage their readiness for electrification. He developed the Five-Dimension Balanced Scorecard, which extends the Kaplan & Norton model with a Technology & Infrastructure dimension. Built inside GCC automotive operations, it uses leading indicators to flag problems weeks before the P&L does. His work translates EV strategy into mainstream adoption through dealership transformation, customer experience design and total cost of ownership. He is also involved in new energy vehicle mobility solutions, with a focus on last-mile. Salah is an IEEE ITSC 2026 peer reviewer and a contributor to Campaig

Sessions at 1 conference

EV World Show 2026 10 November 2026 – 12 November 2026

Spoke alongside

People who have shared a session with Salah at events on B2DB.