Sam Drew

Sam Drew is a creative technologist and innovation consultant who has spent the last decade making things move, light up, react and, occasionally, make people scream (the good kind). Formerly Head of Creative Technology at 2Heads, which became Spiro after its acquisition, Sam now works independently, helping brands and agencies turn ambitious ideas into interactive experiences that really work. His work has spanned rollercoasters, customer innovation centres and live events around the world, for global brands including LEGO, Belden, Airbus, Rolls-Royce, Merlin, Bombardier, and SEGA. Several of these brands were responsible for a very happy childhood, so working with them has felt like coming full circle. Where many technical leads are rooted in AV and production, Sam’s home turf is creative technology: building interactive experiences from the ground up, programming PLCs, hacking equipment together in ways it was never designed for, and constantly hunting down emerging tech that can be