Sama Al-Obaidy

Sama Al-Obaidy serves as Head of Product and is a key member of the executive team at Flex Travel Solutions (FTS). Bringing over 18 years of deep expertise across the global travel industry, she has held product and strategy leadership roles across major travel entities including IATA, Air Canada Vacations, Aimia, and TUI. At FTS, Sama leads product strategy and execution, driving the development of specialized B2B technology platforms designed to streamline channel management, incentive programs, predictive forecasting, automated payouts, and revenue management for global travel suppliers and airlines.