Samantha Williams

Following a standout session at last year's event, Samantha Williams returns to NoVacancy Asia as a premier authority on hotel profitability. As Chief Customer Officer at Profitroom, a leading technology platform driving direct revenue for over 4,500 hotels and resorts worldwide, Samantha leads global customer success strategies to help hospitality brands maximize conversions, boost guest loyalty, and reduce OTA dependency. A highly respected industry leader with an extensive background in hospitality revenue management, her expertise spans hyper-targeted digital marketing, multi-disciplinary management, and conversion-led hospitality technology designed to drive measurable bottom-line growth.