Samira Braund

Samira joined ADS in January 2024 as the Defence Director and is a member of the ADS Group Executive Team. Samira leads on ADS’s work across the Defence sector working closely with the ADS Vice President. Working with and on behalf of our members, Samira has led on the Strategic Defence Review and Defence Industrial Strategy submissions and been part of the SDR Review & Challenge panel. She is also the Co-Chair for Market Engagement with MOD’ Deputy Director - Industry Collaboration & Strategic Supplier Management, part of the Defence Supply Chain Capability Programme, and is the UK Trade Association lead for the AUKUS Advanced Capabilities Industry Forum. Samira has over 20 years of service delivery experience and was previously the Chief Executive of UK Defence Solutions Centre (UKDSC) part of the wider ADS Group, delivering on behalf of the DGP, powering export led growth. Within this time, she developed, launched and published the Joint Economic Data Hub (JEDHub), measuring