Samuel O'Connell

I’m an experienced B2B marketing leader driven by one simple idea: make things easier, smarter, and more impactful. As Regional Marketing Director at Easyfairs, I lead marketing strategy across 30 large-scale B2B exhibitions spanning the UK, Europe, and the US. I also head up a centralised team of specialists across technology, data, intelligence, marcomms, design, PPC, and website, bringing these capabilities together to deliver aligned and high-performing marketing at scale. My role is to deliver measurable growth through smarter processes, data-led decision making, and operational efficiency; whilst building and scaling high-performing teams. My focus is not just on performance today, but on creating marketing functions that are adaptable, scalable, and built for long-term growth. Throughout my career, I've been focused on how data can unlock better decision-making and stronger customer experiences. In a digital world saturated with information, we marketers can easily become overwh