Sanya Khera

Sanya Khera enjoys making the least measurable part of marketing behave, which tells you something about her. She came to events from engineering and applied mathematics, and now owns product and data for Intuit Connect, Intuit's flagship customer event, building the AI infrastructure behind it and making the case for events to be measured like any other revenue channel. Her view: the highest-intent audience in your funnel deserves better than a badge scan and a vibe.