Shari Lava

Shari Lava is Group Vice-President, AI, Data, and Automation, where she leads research on the fast-evolving AI software market and the automation and data foundations that underpin enterprise AI adoption. Her work translates market dynamics and adoption trends into practical guidance on how these technologies converge to deliver measurable business outcomes for technology buyers and suppliers alike. She is based remotely in the Houston, Texas area. Previously at IDC, Shari led integration and AI enablement research within the AI, Data and Automation group, as well as the Small and Medium Business (SMB) program. She has also held roles as Vice President, Marketing Intelligence at Greystone Managed Investments, head of Vendor Advisory Services at Info-Tech Research Group, and management consultant with Deloitte's CRM and Information Management practices. She holds a BA from Athabasca University.