Sharon Williams

Sharon Williams is an entertainment marketing and events professional and founder of Surcal, a marketing consultancy. Events have been a thread throughout her career, spanning international industry showcases, brand partnerships, internal team building initiatives, series launches and thought-leadership gatherings, alongside more intimate client events. During her 28-year career at Disney, Sharon’s events experience included MIPCOM and the London and LA Screenings, as well as having overall responsibility for trade events for The Walt Disney Company. Her work brought together content, storytelling and relationship-building, showcasing the company’s entertainment portfolio to broadcasters, digital platforms, industry and brand partners. Her wider marketing career encompassed building B2B brands from Buena Vista International Television to Disney Media Distribution. She helped market landmark ABC series including Lost, Grey’s Anatomy and Desperate Housewives, and showcased content from L