Suyong Joh

Suyong Joh is a brand expert and the Founder of Magazine B. After majoring in design, he served as Co-CEO of Kakao Corporation. In 2011, he established JOH & Company and launched Magazine B, evolving it into a global media platform distributed in over 40 countries and earning a Silver Lion at Cannes in 2013. Beyond media, he has driven iconic spatial innovation projects like Nest Hotel and Sounds Hannam. He believes a true brand is defined by its "philosophy", a mindset that captures the zeitgeist. "Through Magazine B, we prove design is a continuous dialogue. For 15 years, our documentaries have explored the balance between brands and consumers. True transformation occurs when an ordinary idea connects with human empathy through a rigorous process, shifting the focus from consuming products to sharing meaningful philosophy." -- Suyong Joh on Design in Dialogue: Connect + Transform Portrait ©Minhwa Maeng